Thursday, March 22, 2012

Starbucks Logo

The article "A Makeover for the Startbucks Mermaid," by Steven Heller was written to explain why there was another logo change. Everyone is allowed to change their logo over a course of time. To me it seems as if Startbucks is changing it way to often and is getting out of control.

The logo was changed this month for it's 40th anniversary. The logo is going to take the outer circle out of the design. The logo will not just be an image of "The Siren" or also known as the green mermaid. With the drastic design some people it may be harder to recognize but to some it still means delicious coffee. The logo doesn't matter too much but the product itself is the thing that needs to sell.